The company was established in 1993 and is the only German institute that specialises in controlling brands. We cover all aspects that are relevant to brand management and base our activities on the 7 P’s of marketing.

Our institute delivers a clear-cut analysis. We give our customers the unique opportunity to review their activities holistically, including all brand strategies recommended by their agencies. Verifying and reassuring their chosen strategy gives managers the certainty that they need as well as the opportunity to make corrections promptly in case there are any discrepancies between objectives and actual impact.

We offer a modular toolset that allows us to provide customised services. Customers can choose one or more individual measures or examine the overall impact of the brand. This makes it easier to efficiently manage the company’s brand and communication strategy – a substantial part of the corporate strategy.

The FORSA BrandControl core team comprises scientific employees from the fields of economics, mathematics, sociology, journalism and law. This interdisciplinary approach enables us to analyse brand-related aspects from a multidimensional perspective.

FORSA BrandControl has been conducting the NIKO-Index since 1994. The NIKO-Index is the first advertising efficiency instrument that was developed in Germany and combines both advertising recall rates and media optimisation.