During the past years intangible brand values represent a growing share of the enterprise value. As a consequence, inefficiencies in relation to brand management have severe implications for the value of a company. This is why numberous brand managers regularly investigate whether strategy and results of their brand management are still matching.
FORSA BrandControl provides special controlling tools for those investigations. They are based on the Balanced Scorecard concept and supplemented by a Generic Map of the brand. For each level („perspective“) we identify brand specific dimensions and implement a continious controlling process. The result is a self -contained plausible brand management system, providing dependable brand controlling KPI’s.
You want to boost your results and get adequate recognition? Please call +49 69/75 65 65 00 or write an email to firstname.lastname@example.org.