We are specialized in determining the value-added by brands and communication, taking into consideration the 7 P’s of Marketing.

 

Product
FORSA BrandControl product controlling determines the efficiency and effectivity of your brand and product activities in all stages of the brand building process. This allows you to achieve maximum effects with minimum effort.

Promotion
FORSA BrandControl communication controlling examines the communication process as a whole as well as specific elements in respect to monetary efficiency and effects. This allows companies to constantly optimize their communication activities and management, using specific key performance indicators.

Our communication controlling approach is based on the official “effective step model of communication” developped by ICV and Deutsche Public Relation Gesellschaft and represents the state of the art.  It is not merely measuring acceptance, but focuses on integral analysis of value-added and, eventually, on a more effective management of the comunication value chain.

Place
FORSA BrandControl distribution and sales controlling records and rates all sales tasks on a strategic and also on an operational level – covering sales organization, sales processes, sales output etc.. The instrument thus helps increasing sales KPI’s and, subsequently, promoting business.

Price
Companies can use the price monitor to plan and implement monetary and non-monetary pricing goals. On the monetary level, price corridors are defined, tested or checked in relation to turnover and profit expectations. For non-monetary dimensions we use customer related parameters like price image, price satisfaction or price sensitivity.

The price monitor uses features like conjoint measurement, targeting costing or value-based pricing.

Personnel
FORSA BrandControl personnel controlling identifiies potential for increased profitability in the personnel department. This leads to added efficiency in respect to employees and increases the company’s attractiveness for potential candidates. BrandControl captures and analyzes numeric (e.g. number of absence days) as well as non numeric (e.g. employee satisfaction) parameters – hard factors act as markers for deficits in soft factors. They are used as important indicators for profitability and optimization potential in the personnel department.

For employer rsp. employee branding, we focus on the employer brand itself. How attractive and convincing is the brand for existing or potential employees?

Personnel controlling uses instruments such as benchmarking, SWOT analysis, personnel typologies and portfolio technique.

 

Process
FORSA BrandControl process controlling analyzes efficiency and effectiveness of all processes. Which factors are problematic, which are helpful? Based on process analysis and process evaluation we can perfectly design or re-design your process set up. This will also positively effect process costs.

Physical Facilities
For FORSA BrandControl physical facilities controlling we provide a dennotation/connotation relation, developed exclusively by FORSA BrandControl and derieved from semantics.

The degree of denotation (what is directly communicated by the equipment feature) communicates the main statement, the degree of connotation communicates secondarily associated messages. This analysis calls for a benchmark analysis of the inner perspective (how do employees feel about this?) and the outside view of customers and other stakeholders.

We use qualitative market research tools like, e.g., non verbal coding or cognitive mapping for this analysis.

 

You want to boost your results and get adequate recognition? Please call +49 69/75 65 65 00 or write an email to info@brandcontrol.com.