Controlling Services

FORSA BrandControl provides controlling services for the following areas across all sectors:

  • Brand

    • Strategic Brand Management
      • Brand Development
      • Brand Positioning
      • Brand Relaunch
      • Brand Architectures
    • Operational Brand Management
      • Brand Strategy Implementation
      • Continuous Brand Controlling

  • Communication

    • Strategic Communication Planning
    • Objectives of Market Communication
    • Evaluation of Communication Strategies
    • Communication Controlling (according to dprg/ICV-model)
    • Operational Communication Controlling
    • Media and Advertising Effectiveness
    • Media Impact Analysis

  • Marketing

    • Strategic Marketing
      • Marketing Planning
        • Balanced Scorecard
        • Benchmarking
        • GAP-Analysis
        • SWOT-Analysis
        • ABC-Analysis
        • Portfolio-Analysis
      • Marketing-Audits
      • Marketing-Budgeting
    • Operative Marketing
      • Profit Margin
      • Break-Even-Analysis
      • Budget Analysis

  • Online Marketing/Social Media

    • Online Surveys
    • Online Tracking
    • Online Brand Controlling
    • Online Communication Controlling
    • Online Benchmarking
    • Return on Online Investment
    • Targeting-Analysis
    • Campaign Tracking
    • Social Media Monitoring
    • Social Media Analysis
    • Social Media Controlling
    • Web/Social Media Reach Measurement
    • Dashboards

  • HR Controlling/Employer Branding

    • Employer and Employee Branding
      • Employer Brand Analysis
      • Strategic Corporate Branding
    • Strategic HR Planning
      • Target-Performance Analysis
      • Qualitative und Quantitative HR Resource Planning
      • Employee Typology
    • Operational Personnel Management
    • Customer Satisfaction Index
      • Absenteeism Analysis
      • Employee Efficiency/Effectiveness

  • Sales

    • Distribution
      • Location Analysis
      • Delivery Conditions
      • Goods Logistics
    • Sales Distribution
      • Sales Management
      • Deviation Analysis
      • Sales Organisation
      • Field Service Effectiveness Checks

  • Pricing

    • Strategic Pricing
      • Competition Pricing Analysis
      • Price Sensitivity – Price Potential Analysis
      • Pricing Strategies
    • Operational Pricing
      • Price Tracking
      • Price Perception and Acceptance

  • Processes

    • Structural Process Analysis
    • Process Deviation Evaluation
    • Process-Audits
    • Process Design und Re-design
    • Process Cost Audits

  • Physical Facilities

    • Design Analysis
    • Stage of Denotation/Connotation
    • Key Signal Analysis
    • Cognitive Mapping
    • Competition Check

All our tools can be booked individually or in any combination desired.

FORSA BrandControl implements the following techniques and procedures:

  • Qualitative Methods

    • Focus Groups
    • In-depth Interviews
    • Expert Opinion Polls (e.g., Delphi-Method)

  • Quantitative Methods

    • CAPI (Face-to-face Interview)
    • CATI (Telephone Interview)
    • CAOI (Online Interview)
    • Online Surveys
    • Online-Panels
    • Written Surveys
    • Tracking

  • Analysis Methods

    • Factor Analysis
    • Cluster Analysis
    • Correspondence Analysis
    • Discriminant Analysis
    • Regression Analysis
    • Variance Analysis
    • Contingency Analysis
    • Portfolio Analysis
    • Image Analysis
    • Laddering Analysis
    • Potential Analysis
    • Conjoint Analysis
    • Brand Equity Analysis
    • Touchpoint Analysis
    • Projective Methods
    • Mappings